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Agency Arms Race Grows for Video Production

MDC Partners' 72andSunny is building out a new 13,000-square-foot studio that will almost double its current Los Angeles production facility in both size and head count. On the opposite coast, Omnicom's BBDO New York is busily expanding its in-house production studio beyond the current video and social-production staff of 35. And Interpublic's FCB Chicago says it now produces 60% to 70% of its work itself.


Read : Agency Arms Race Grows for Video Production




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